Festival Populaire de BXL
The Festival Populaire de BXL is an annual event promoting the richness and creativity found in working-class neighbourhoods.
The festival aims to bring all Brussels inhabitants together regardless of age, origin or social background and create a positive and festive atmosphere around Brussels and its neighbourhoods.
The Festival Populaire de BXL is promoted by the Université Populaire d'Anderlecht.
What they needed
Two months before the event, the festival team was looking for a partner to develop a 360° communication strategy (web, press, social networks).
What motivated us
The Festival Populaire de BXL is a unique project, in the sense that it is run solely by the associative sector in Brussels.
It is also unique in its aim: to include the 19 municipalities of Brussels in a popular festival for and by the people of Brussels.
What sets worlds in motion is the interplay of differences, their attractions and repulsions; life is plurality, death is uniformity.
What we did
- Communication strategy
- Preparation of print content (program, poster, flyer,...)
- Campaign on social networks before, during and after the event (Facebook / Twitter / Instagram)
- Reach partners
- Creation of a bilingual website
- Facebook Ads Campaign
- Live coverage on social media
- Livestream of the concert